Anim8

Watch our Print Partner deadlifting.

Dinesh Rajawasan, CEO and founder of Anim8

Dinesh Rajawasan, CEO and founder of Anim8

Dinesh Rajawasan is the CEO of Anim8, our print partner.  Anim8 has an interesting story, so I asked him about it and got some very Dinesh, answers. He talked about how a tech startup ended up as a printing firm; going green; and the charity work they help organize.

Dinesh is also a weight lifter, there's a video he showed me of him pulling a 1-ton jeep - which sadly, is not public. I It's not every day you see a CEO doing deadlifts, so I added them to the article. LMD can't touch this!  

Tell us about your electric car project! 

Click for the video. You need to see this. . 

Click for the video. You need to see this.

The electric car is about making electric cool and affordable. I feel Nissan made the Leaf extra ugly just to see if people would buy it just for being electric.
Imagine if once your car engine was done, one option would be to replace with electric. This works well in our context where car prices are very high. 

Besides the usual advantages of electric such as reliability: no oil changes, not going to a fuel station, maybe charging from solar, not wasting 70% of energy as heat and not supporting global terrorism every time you fill up.
 

And you Ferment?

I started making kefir and sauerkraut. Harean makes better sauerkraut so I only need to make kefir now. 
 

This is also crazy.

This is also crazy.

You lift, bro. 

I also cycle 18km, 4 times a week; bench press 110 kg, front squat 140kg, and deadlift 210kg.

What made you go into printing? 

We started with no capital, we convinced a client to give us an advance on a big job and bought our first computer with that.

We started as an Animation company, hence the name Anim8. In the late 90's we needed print to push our animations at board presentations. People were uncomfortable spending 100k on 20secs of animation. Prints played a huge roll in selling. Outsourced prints were very expensive and ate significantly into our bottomline. We bought a printer with our 1st payments. Then other animators started coming to us for colour prints. Within 2 years of that printer we were essentially a print company.

But you're an engineer

An engineer's job is to bring in the science. A properly trained engineer can bring science to anything from banking to baking. Printing happened because it was what people were willing to pay me for; i just brought the passion of engineering to it.
 

When did you decide to take the risk, and start your own company? 

A properly trained engineer can bring science to anything from banking to baking.

Ambition is the reason I started. There wasn't much risk really. We started with no capital, we convinced a client to give us an advance on a big job and bought our first computer with that. I had six months expenses saved up and my parents weren't exactly going to let me starve. 

The more pertinent question is what drove me to continue. This is what I look back at. 

Anim8 main building, Thimbirigasyaya Road

Anim8 main building, Thimbirigasyaya Road

You do a lot of social work: recycling, aid, and organizing against horse racing. 

We can recycle all the bits left over from finishing prints, but the plastic from your 2 hour party, 2 day conference or 2 week promotion is going to last 400 years. Anim8 is trying to get people to move to biodegradable materials.

Kindness Collective was started by Jessica as group of people that were shocked that people were trying to make horse racing cool again. Horse racing has been going on in Sri Lanka since colonial times. Its an inherently cruel sport it was dying a natural death, there was no need to revive it.

Later when the floods happened last year we realised we had already built a platform of like mined people eager to help out. We became a conduit for the good work people wanted to do.

Sometimes not quite...

Sometimes not quite...

We can recycle all the bits left over from finishing prints, but the plastic from your 2 hour party, 2 day conference or 2 week promotion is going to last 400 years. Anim8 is trying to get people to move to biodegradable materials. We are starting with our promotional displays. The seasonal displays you see outside our office is made from cardboard. So it warps for rain and sunlight, but it lasts a good 2 weeks. A month after its food for earthworms.

Anim8.lk currently recycles 200 kilograms of paper a month, and is increasing it's solar power utilization. 

 

What are your plans for Anim8's future? 

Anim8 is always interested in what you think we should be doing for you. 

We have been successful in meeting the needs placed upon us and growing into those niches. In the future we have to look at making markets no one knew existed.

I feel Nissan made the Leaf extra ugly just to see if people would buy it just for being electric.

These Are the Patrons of Sri Lankan Geek Culture.

We thank our partners for their support, and for helping us - and you! - to create our country's own geek cultural festival.  

Asus - Title Partner

Asus is one of the world's largest PC vendors. Asus appears in BusinessWeek’s "InfoTech 100" and "Asia’s Top 10 IT Companies" rankings, and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of $1.3 billion.

Anim8- Print Partner

Anim8.lk is a leading digital print services company the most versatile and high-tech print on-demand organization in Sri Lanka. Anim8.lk is in the midst of a green initiative, recycling 200 kilograms of paper a month and increasing solar power utilization, towards a low carbon footprint...a high standard for any business operating in Sri Lanka.

Aniwa.lk- Sinhala Language Partner

Aniwa.lk is a Sinhala language lifestyle content platform that publishes wholly-original, useful content focusing on lifestyle, arts, culture, health, trending social issues and much more.  Aniwa.lk is ranked as one of the most visited sites for original Sinhala lifestyle content.

AOD- Creative Partner

The Academy of Design is Sri Lanka's premium design institute, operating on a unique model that combines global design practices, industry know-how, international exposure and local heritage. AOD is also behind some of the most powerful design initiatives in the country, such as Sri Lanka Design Festival and Island Craft Project.

Etisalat- Communications Partner

The UAE based operator Etisalat, began its operations in Sri Lanka on 25th February 2010, acquiring what was earlier Sri Lanka's first cellular network, Celltell. With over 167million customers across 16 countries, Etisalat's mission in Sri Lanka is to treat their customers as their own, with the slogan "Power to You!"

The Fotobooth Guys- Photobooth Partner

The Fotobooth Guys are a relatively new company, establishing themselves in being at the top of a specialized service: providing a premium open air photo booth experience in Colombo, Sri Lanka. Their approach towards making the photobooth experience is make it 'totally unique' and 'seriously fun'.

Jetwing Hotels- Hospitality Partner

Jetwing Hotels are one of the largest hotels and resort groups in Sri Lanka, with 31 distinctive properties spread across the country. The hotel group are known for offering their customers complete indulgence, warmth of care and have maintained exceptionally high standards in the Sri Lankan hotel industry.

PickMe- Travel Partner

PickMe was conceptualized in 2014 as the first Sri Lankan taxi hailing app and began operations in March 2015. PickMe has revolutionized the Sri Lankan taxi industry, utilizing efficient processes and more importantly showing 'respect for the drivers' they work with. In addition, PickMe has also been at the forefront of rescue operations during the 2016 flooding, using their technical proficiency to aid the effort.

Radicalz- Video Partner

Radicalz (Pvt) Ltd was established in 2012 with the vision of 'Revolutionizing Digital Media'. Since then, the team has grown considerably, diversifying into Video Production, Animation, Professional Photography and Branding/Marketing solutions.

Roar.lk- Tamil Language Partner

Roar.lk is a multi-language media platform that covers news, political analysis, socio-economic issues, lifestyle, technology and more, in a meaningful and engaging manner. Roar.lk currently publishes content across nine-channels, in five languages.

TNL Radio - Radio Partner

Established in April 1993, TNL Radio is one of Sri Lanka's premium English-language radio stations, catering to a large audience that is responsive to the latest trends in music and lifestyle. In addition to its diverse home grown on-air talent, the station hosts the highest number of internationally acclaimed shows in Sri Lanka.

- Article by Vasanth Kahandawela